Doing it in-house
- 4–6 months to hire and ramp
- $150–300K fully loaded, 18-month avg tenure
- When the rep leaves, the pipeline leaves too
Grow revenue
without growing headcount.
We design, build and manage AI-powered sales systems for revenue growth.
Active in your business within 2 weeks
// BY THE NUMBERS
0+
Outbound campaigns
Shipped for clients
0M+
Data points enriched
ICP / Persona / Variable
0+
Days per year saved
On sales-related admin/prep per rep
0%
Increase in meetings
With your ICP (on average)
// SOME OF OUR CLIENTS
Briggs & StrattonOptixReillyScott
// THE SHIFT
The shift isn't coming. It's here.
2×
Revenue Growth
B2B "winners" running AI-assisted sales systems posted double the revenue growth of laggards in 2024.
Bain & Company, 2025
13–15%
Top-line Lift
Revenue lift reported by B2B sales orgs after embedding AI into their go-to-market motion.
McKinsey, 2025
78%
Adoption Rate
Of B2B organisations already use AI in at least one business function. No longer early-adopter territory.
Industry research, 2025
42%
Missed Targets
Of executives missed their 2025 revenue targets, up from 32% the year before.
Bain & Company, 2026
Something broke open in B2B sales over the last 24 months. Companies that used to grow revenue by hiring reps are growing it by building AI-powered systems instead. The gap between them and everyone else is widening, and the window to catch up is closing.
The question is whether you're catching up, or being caught.
// THE PROBLEM
Traditional ways of growing revenue are getting more expensive and less reliable.
// 01
Hiring doesn't scale anymore.
Senior AE loaded costs are $150–300K. Ramp is 4–6 months. Tenure is 18.
// 02
Your team is buried.
Research, lists, admin, follow-up. Work a system should do. None done well.
// 03
Lead-gen agencies rent.
Pay monthly, get leads. Stop paying, it stops. Nothing compounds.
// 04
SDR services churn.
Cost a junior hire's salary, run generic plays, churn reps. Same problems, new wrapper.
// 05
Sales tech is built for SaaS.
If you sell equipment, services, or physical products, the standard stack doesn't fit.
// 06
Consultants hand over a deck.
You pay for strategy. You get a roadmap. Implementation starts after they leave.
// THE SOLUTION
There's a better way to grow B2B revenue.
A revenue engine built around how your business actually sells. Every step of your sales process, from first touch to close, works harder to drive real revenue.
Know exactly who to sell to.
We build dynamic lists of every in-market decision-maker in your ICP. Filtered by industry, size, geography, tech stack, funding stage, and any other criteria that define a good fit.
Lists refresh automatically. New companies match your ICP? They're in. Old ones stop fitting? They're out.
Scroll to cycle through each module ↓
// THE PROMISE
We design the strategy. We build the system.
Consultants hand over a plan. Engineers hand over a tool. We do both — the thinking and the shipping live on the same team, so the strategy you agree to on Monday is the system running your business by month-end.
// THE ENGAGEMENT
What working with North looks like.
From first call to live system to ongoing partnership. Four phases. Each tied to clear outcomes.
// WEEK 1–2
DIAGNOSE
Design phase
Free diagnostic call, deeper scoping session, then The Blueprint. 40–60 pages of diagnostic findings and system architecture.
// WEEK 3–10
BUILD
Build phase
Our engineering team executes against the Blueprint. Custom integrations, AI agents, signals infrastructure, outbound systems, plugged into your CRM.
// WEEK 10–12
LAUNCH
Manage phase begins
System goes live. Your team is onboarded. Fortnightly strategy calls begin. Meetings start landing on your reps' calendars.
// ONGOING
ADAPT
Manage phase continues
Quarterly performance reviews. System refinement. New modules layered in as the business grows. The engagement compounds.
// MILESTONES, IN DETAIL
DIAGNOSE
Week 0: 30-minute diagnostic call. 2–3 specific revenue opportunities surfaced.
Week 0–1: 60–90 minute scoping session. Deep dive into your sales process, team, clients, tech stack.
Week 1–2: The Blueprint delivered. 40–60 pages.
BUILD
Week 3–4: Foundation modules first. Target lists, enrichment, CRM architecture.
Week 5–8: Activation modules. Signals, outbound, cold email, LinkedIn.
Week 9–10: Inbound capture, AI assistants, team onboarding.
LAUNCH
Week 10: Go-live. First sequences running. First meetings booking.
Week 11: First fortnightly strategy call with your leadership.
Week 12: First performance review.
ADAPT
Every 2 weeks: Strategy call with your leadership.
Every quarter: Deep performance review.
As needed: New modules layered in as markets and AI evolve.
// THE COMPARISON
Not another agency. Not another tool. Not another hire.
Here's how we stack up against what most founders compare us to.
Hiring another salesperson
- One rep, one capacity — doesn't scale the motion
- 4–6 months until they hit their number
- Compounds in their résumé, not your business
Using a lead-gen agency
- Generic plays shared across their whole book
- Stop paying, the leads stop — nothing builds
- Churn baked in — measured on meeting count
Working with North
- Live in your business within 2 weeks
- Less than half the all-in cost of one AE
- You own the system — it stays after we leave
- Makes every rep you already have faster
- Productive day one — system does the heavy lift
- Compounds in your business every quarter
- Custom system built around how you actually sell
- Build once, own it — no recurring rent
- Qualified pipeline with real context attached
// COMMON QUESTIONS
Things people ask before the call.
// GET STARTED
Book a strategy call.
30-minute video call. No pitch. We walk through how you sell today, where the leaks are, and what we'd design and build first. You leave with 2–3 specific opportunities, even if we never work together.