A new frontier for
revenue growth.
Strategy and engineering for modern B2B sales teams.
North combines commercial strategy, data and AI‑powered engineering to build and operate the systems that drive predictable pipeline, improve sales productivity and accelerate revenue growth.
In most sales teams the top 10% of salespeople generate around two-thirds of revenue. With the right system in place that gap narrows: the rest of the team performs more consistently and new hires ramp faster.
Higher-value deals with longer sales cycles need a steady cadence of nurture and buying signals. Smaller deals with shorter cycles usually sit in a much larger TAM and need a different setup. The structure of the team itself, whether hunter, hybrid, enterprise or founder-led, changes what the system has to do.
A campaign goes live on one tool, then months are spent trialling others and trying to connect them. The return comes from setting the strategy first, then choosing and connecting the tools to fit how the company actually sells.
Five common problems across
B2B sales teams.
Most businesses need pipeline coverage of about three times their sales target, and few have it. North builds that pipeline through the right data, multi-channel outreach, buying signals, nurture campaigns and data enrichment supporting every conversation.
Most sales teams are in contact with about a third of their TAM (total addressable market). The TAM is every company they could sell to. North maps the entire market and the buyer personas at each company.
Most teams start outbound well and let it slide within six weeks, because selling gets in the way. North runs multi-channel outreach in your team’s names, set to your TAM size, deal value and sales cycle, so it keeps going while the team is busy selling.
Most teams find out a buyer was ready months after the moment passed. North tracks buying signals across your TAM, from new executives and funding to listed company announcements and signals built for your sector, and alerts the right salesperson when one happens.
Research and admin take up about a day a week for every salesperson. North’s system builds the target lists, researches each account and keeps the CRM up to date, so that day goes back to selling.
Under NDA
Under NDA
Under NDA
Go-to-market strategy.
We start with how your sales team is structured, deal value and sales cycle, then build the strategy from that. We work through your go-to-market strategy with you: ICPs, personas, positioning, offers, messaging and cadence. It’s held in the GTM Control Centre, a platform North designed and built. Once your team signs it off, everything else runs from it.
More on GTM strategyEverything depends on the right data.
Databases such as Firmable and Apollo are a good start. North goes well beyond them, combining a range of sources to map 95%+ of your TAM and the buyer personas at each company. That data is then kept current through the year.
The right tool for each job.
There are more than 15,000 specialist sales and marketing tools, and no single platform does every job well. For each job the strategy sets, North selects the best tool and connects it to the rest of the system. When a better one arrives, North swaps it in.
One modular system.
North engineers the connections that make separate tools behave as one system. A reply moves into the CRM and to its owner, a buying signal becomes outreach, and a prospect in a live deal never gets a cold email.
More on GTM engineeringMulti-channel outreach from your team.
Automated outreach across LinkedIn, email and nurture sequences, with manual outreach and calls supported by the same data. Contact frequency is set so no buyer hears from you too often.
Ongoing strategy and engineering.
North meets with you every week to set what comes next: campaigns to open new market segments, the follow-up to a webinar or event, new offers, and the team’s own use of Claude for sales. Day to day, North monitors and manages the system, refines the messaging and swaps tools as better ones arrive.
Two ways to work
with North.
GTM strategy
A short engagement. We work through the go-to-market strategy with you, ICPs, personas, positioning, offers, messaging and cadence, and hold it in the GTM Control Centre. You keep it, with your own login, and can run it with your team or move to the full system later.
GTM strategy + engineering
The go-to-market strategy worked through with you, then the full system designed, built and run by North: data, tools, outreach and the weekly management of all of it. A three-month minimum, then month to month.
Build it in-house or partner
with North.
In-house figures assume two full-time hires at Sydney market rates, with recruitment and tooling on top. North figures are based on the standard engagement. Figures are estimates, not quotes.
Things people ask first.
What type of company is North?
North is a go-to-market strategy and engineering firm. We combine the strategic work of understanding revenue models, sales team structures and market dynamics with the practical work of building and running the system. Most clients use us as the revenue operations and strategy team they don’t have in-house.
Who does North work with?
- PE-backed companies with clear growth targets to hit in a set timeframe
- Companies restructuring their sales team or bringing in new sales leadership
- Founder-led businesses, with the founder still close to most of the selling
- Established national sales teams
- Small sales teams being built for the first time
- Multinational, complex sales teams
How is this different from a lead generation agency?
Lead generation agencies sell the supply of leads, and their work stops there. Lead generation is only one part of what we do. We work through the go-to-market strategy with you, map your whole market and keep that data current, and engineer the system your sales team runs on, covering outreach, nurture and the research behind every meeting. Then we run it with you every week.
Can we keep using the tools we already have?
Yes. Your CRM stays, and the system is built around it. We benchmark the other tools you use against the alternatives, and where a better one would do the job, we’ll show you why. Because the system is modular, any tool can be swapped in or out later without rebuilding the rest.
What visibility do we have across the strategy and the system?
All of it. The strategy sits in the GTM Control Centre, where your team has its own login and signs off every buyer type, offer and message. Your team sees every reply, meeting and buying signal as it happens, and each week we take you through what’s changed. Nothing goes to market without your approval.
How much of our time does it take?
It starts with a block of meetings with your senior leaders responsible for revenue, to get the foundations of the strategy right. After that, it’s one meeting a week with those leaders to set what comes next. We run the system day to day.
Can we bring it in-house later?
Yes. Everything is built in your accounts and documented as we go. If you’d rather run it yourselves, we hand it over and train whoever will own it.