Doing it in-house
- 4–6 months to hire and ramp
- $150–300K fully loaded, 18-month avg tenure
- When the rep leaves, the pipeline leaves too
// BY THE NUMBERS
0+
Outbound campaigns
Shipped for clients
0M+
Data points enriched
ICP / Persona / Variable
0+
Days per year saved
On sales-related admin/prep per rep
0%
Increase in meetings
With your ICP (on average)
// The shift
The shift isn't coming. It's here.
The companies pulling ahead aren’t just experimenting with AI. They’re rebuilding their go-to-market systems around it. The result isn’t marginal improvement. It’s structural advantage.
2×
// ResultRevenue growth
B2B winners running AI-assisted sales systems posted double the revenue growth of laggards in 2024.
Bain & Company/ 2025
14%
// ResultTop-line lift
Average revenue lift reported by B2B sales orgs after embedding AI into their go-to-market motion.
McKinsey/ 2025
// The problem
Traditional ways of growing revenue are getting more expensive and less reliable.
01
// The hiring problem
Sales hires are taking longer to deliver a return on investment.
The average B2B sales rep now takes 9 months to reach full productivity.During that ramp, the costs are real and the return is theoretical. Salary, recruitment, onboarding, tooling, management time. The constraint on performance isn’t the calibre of the hire. It’s the environment they walk into — one without the data, tooling, and signal infrastructure a modern seller needs to produce a return.
// SourceBridge Group, SaaS Sales Compensation Survey.
02
// The performance problem
Sales teams are finding it increasingly hard to hit target.
The average B2B salesperson spends less than 30% of their week actually selling.The rest goes to research, admin, internal meetings, and follow-up. The work that closes deals gets squeezed into whatever hours are left. Output looks like spikes and recoveries, not steady performance. Without leverage, even strong reps can’t produce predictably enough for the pipeline to compound.
// SourceSalesforce, State of Sales.
03
// The outsourcing problem
Outsourced lead generation is producing diminishing returns.
More than 60% of meetings booked by outsourced lead gen are disqualified by the sales team that receives them.The model isn’t broken because agencies are bad at their job. It’s broken because the work runs as a black box. The conversations never reach your CRM, the learnings never reach your team, and the few meetings that land arrive without context. You’re paying for output, not capability.
// SourceForrester, B2B Buyer-Seller Research.
04
// The tooling problem
Tech stacks are accumulating, not integrating.
The average B2B sales team now manages more than 10 separate tools.A prospecting tool here, an outreach tool there, a CRM somewhere in the middle, a stack of subscriptions in between. Each was bought to solve a specific problem. None were bought as parts of a system. The data doesn’t flow, the work doesn’t compound, and the team becomes the integration layer the software should have been.
// SourceGartner, B2B Sales Technology Survey.
// THE SOLUTION
There's a better way to grow B2B revenue.
A revenue engine built around how your business actually sells. Every step of your sales process, from first touch to close, works harder to drive real revenue.
Know exactly who to sell to.
We build dynamic lists of every in-market decision-maker in your ICP. Filtered by industry, size, geography, tech stack, funding stage, and any other criteria that define a good fit.
Lists refresh automatically. New companies match your ICP? They're in. Old ones stop fitting? They're out.
Scroll to cycle through each module ↓
// THE PROMISE
We design the strategy. We build the system.
Consultants hand over a plan. Engineers hand over a tool. We do both — the thinking and the shipping live on the same team, so the strategy you agree to on Monday is the system running your business by month-end.
// THE ENGAGEMENT
What working with North looks like.
From first call to live system to ongoing partnership. Four phases. Each tied to clear outcomes.
// WEEK 1–2
DIAGNOSE
Design phase
Free diagnostic call, deeper scoping session, then The Blueprint. 40–60 pages of diagnostic findings and system architecture.
// WEEK 3–10
BUILD
Build phase
Our engineering team executes against the Blueprint. Custom integrations, AI agents, signals infrastructure, outbound systems, plugged into your CRM.
// WEEK 10–12
LAUNCH
Manage phase begins
System goes live. Your team is onboarded. Fortnightly strategy calls begin. Meetings start landing on your reps' calendars.
// ONGOING
ADAPT
Manage phase continues
Quarterly performance reviews. System refinement. New modules layered in as the business grows. The engagement compounds.
// MILESTONES, IN DETAIL
DIAGNOSE
Week 0: 30-minute diagnostic call. 2–3 specific revenue opportunities surfaced.
Week 0–1: 60–90 minute scoping session. Deep dive into your sales process, team, clients, tech stack.
Week 1–2: The Blueprint delivered. 40–60 pages.
BUILD
Week 3–4: Foundation modules first. Target lists, enrichment, CRM architecture.
Week 5–8: Activation modules. Signals, outbound, cold email, LinkedIn.
Week 9–10: Inbound capture, AI assistants, team onboarding.
LAUNCH
Week 10: Go-live. First sequences running. First meetings booking.
Week 11: First fortnightly strategy call with your leadership.
Week 12: First performance review.
ADAPT
Every 2 weeks: Strategy call with your leadership.
Every quarter: Deep performance review.
As needed: New modules layered in as markets and AI evolve.
// THE COMPARISON
Not another agency. Not another tool. Not another hire.
Here's how we stack up against what most founders compare us to.
Hiring another salesperson
- One rep, one capacity — doesn't scale the motion
- 4–6 months until they hit their number
- Compounds in their résumé, not your business
Using a lead-gen agency
- Generic plays shared across their whole book
- Stop paying, the leads stop — nothing builds
- Churn baked in — measured on meeting count
Working with North
- Live in your business within 2 weeks
- Less than half the all-in cost of one AE
- You own the system — it stays after we leave
- Makes every rep you already have faster
- Productive day one — system does the heavy lift
- Compounds in your business every quarter
- Custom system built around how you actually sell
- Build once, own it — no recurring rent
- Qualified pipeline with real context attached
// COMMON QUESTIONS
Things people ask before the call.
// GET STARTED
Book a strategy call.
30-minute video call. No pitch. We walk through how you sell today, where the leaks are, and what we'd design and build first. You leave with 2–3 specific opportunities, even if we never work together.