How AI-Powered GTM Systems Delivered 3x Meeting Growth and Transformed Revenue Generation.
ReillyScott, a professional services firm, was struggling with transactional client outreach that wasn’t generating quality meetings or retained projects. North Consulting implemented a comprehensive AI-powered client acquisition system that transformed their sales approach into a professional, multichannel process—resulting in 3x more video meetings with qualified prospects and a significant increase in signed exclusive and retained projects.
The Challenge
ReillyScott’s client acquisition efforts relied on basic, transactional sales approaches that failed to engage high-value prospects effectively. Their outreach was inconsistent across channels, lacked professional positioning, and resulted in low meeting rates with qualified prospects and minimal success in securing exclusive or retained project agreements—directly limiting their revenue growth potential.
The existing process was
- Transactional and unprofessional in tone
- Inconsistent messaging across different channels
- Poor follow-up and engagement tracking
- Low conversion rates from prospect to meeting
- Difficulty securing high-value exclusive and retained projects
The Solution
North Consulting built, deployed, and trained ReillyScott on a comprehensive AI-powered client acquisition system using integrated technology platforms:
AI-Powered Client Acquisition System
We engineered and implemented an end-to-end multichannel outreach system using:
- Clay for prospect data enrichment and workflow orchestration
- HeyReach for automated LinkedIn outreach sequences
- Smartlead for email campaign automation and deliverability optimization
- n8n for workflow automation and system integrations
- CRM integration for pipeline management and lead routing
- Intent data platforms for identifying accounts showing buying signals
- Custom AI messaging frameworks for personalized prospect engagement
Technical Implementation & Process Flow
- ICP Data Processing: Built automated prospect identification using Clay’s enrichment capabilities and intent data integration
- Multichannel Orchestration: Deployed coordinated sequences across HeyReach (LinkedIn) and Smartlead (email) with n8n managing workflow triggers
- AI-Powered Messaging: Implemented custom AI frameworks for generating personalized, consultative messaging at scale
- Automated Follow-up Systems: Created intelligent follow-up sequences with conditional logic based on prospect engagement
- CRM Integration & Pipeline Management: Connected all systems to their CRM with automated lead scoring and deal progression workflows
- Performance Optimization: Built reporting dashboards and A/B testing frameworks for continuous campaign improvement
The Results
Client Acquisition Transformation
- 3x increase in video meetings with qualified prospects
- Significant growth in signed exclusive and retained project agreements
- Professional positioning: Complete transformation from transactional to consultative sales approach
- Higher conversion rates: Improved prospect-to-client conversion through coordinated touchpoints
- Scalable revenue engine: Consistent, professional outreach across all channels
- Better deal quality: Successful focus on exclusive and retained projects vs. one-off engagements
- Predictable pipeline: Automated systems created consistent lead flow and engagement
Implementation Approach
Phase 1
Strategy & Messaging Design Mapped ReillyScott’s ideal client profile, designed professional messaging frameworks, and created multichannel sequence strategies for maximum engagement and conversion.
Phase 2
System Build & Integration
Implementation of coordinated outreach systems, CRM optimization, pipeline automation, and video meeting workflows to transform the sales process.
Phase 3
Training & Launch Comprehensive team training on new processes, messaging frameworks, and system usage to ensure adoption and success.
Phase 4
Optimization & Scale Ongoing optimization of sequences, messaging, and workflows to continuously improve conversion rates and deal quality.
Talent Acquisition
How AI-Powered Systems Reduced Sourcing Time by 94%
The Challenge
ReillyScott’s talent acquisition team was spending 3 full days per search to identify and source qualified candidates. Their manual process was time-intensive and often resulted in incomplete or inaccurate prospect lists, creating bottlenecks that prevented rapid scaling and limited their ability to fulfill new client projects efficiently.
The existing process was
- Manual research taking 3 full days per candidate search
- Inaccurate or incomplete candidate lists
- Limited ability to target specific industry expertise
- No systematic approach to candidate engagement
- Bottlenecks preventing rapid team scaling
The Solution
North Consulting built, deployed, and trained ReillyScott on a sophisticated AI-powered talent acquisition system integrating multiple technology platforms:
Multi-Platform Talent Sourcing System
We engineered a comprehensive talent acquisition system using:
- Custom AI-powered company discovery software (proprietary North Consulting technology)
- Clay for candidate data enrichment and workflow management
- HeyReach for automated LinkedIn candidate outreach
- Smartlead for email campaign automation and deliverability optimization
- n8n for workflow orchestration and system integrations
- Python for custom data processing, API integrations, and advanced automation
- CRM integration for candidate pipeline management and tracking
Technical Implementation & Process Flow: business logic integration
- AI Company Discovery: Deployed our proprietary software to automatically identify companies based on specific industry sectors, products, and services using advanced filtering algorithms
- Talent Identification Engine: Built automated systems to discover professionals working at target companies using LinkedIn data and public databases
- Data Enrichment Pipeline: Implemented Clay workflows to verify, enrich, and standardize candidate contact information at scale
- Multichannel Outreach Automation: Configured HeyReach and Smartlead with personalized messaging sequences for LinkedIn and email candidate engagement
- Workflow Orchestration: Used n8n to create intelligent workflows connecting all platforms with conditional logic and error handling
- Custom Integration Layer: Developed Python scripts for advanced data processing, API connections, and custom business logic integration
The Results
Talent Acquisition Transformation
- 94% time reduction: Process time decreased from 3 days to 1.5 hours per search
- Higher accuracy: Company-first approach ensured talent lists matched specific industry requirements
- Scalable process: Automated workflows eliminated manual research bottlenecks
- Better quality candidates: Pre-qualified talent from verified companies in target sectors
- Faster project fulfillment: Rapid talent sourcing enabled quicker client project delivery
- Systematic approach: Repeatable process that scales with business growth
- Enhanced targeting: Precise industry and skill-based candidate identification
Implementation Approach
Phase 1
System Architecture Designed the integrated workflow connecting custom software, Clay, HeyReach, Smartlead, n8n, and Python components.
Phase 2
Custom Development Built proprietary company discovery software and Python integrations for data processing and system connectivity.
Phase 3
Tool Configuration Set up and configured Clay for enrichment, HeyReach for LinkedIn automation, Smartlead for email campaigns, and n8n for workflow orchestration.
Phase 4
Process Automation Implemented automated workflows, data validation, and quality control measures to ensure consistent results.
Phase 5
Training & Handover Comprehensive training on the new system, documentation delivery, and ongoing support establishment.
