What we do
North
What we do

Strategy + engineering for
revenue growth.

01 · Strategy

The go-to-market foundation we build from.

We work through the strategy with you in a series of structured working sessions, built on an analysis of your data. The structure lets us move through it quickly, and your team signs off each section before anything is built from it.

The strategy lives in the GTM Control Centre, a platform designed and built by North. Your team has its own login and reviews every record. Every campaign, offer and message sits against the ICP, industry and persona it was written for.

GTM Control Centre · Designed and built by North
Campaign
The GTM Control Centre: a campaign record with its sender, channel, ICP, persona type and email variants
Signal
The GTM Control Centre: a signal record with its market, geography and ICPs
Ideal customer profiles
The types of company you sell to, each defined by size, geography and the industries inside it, with example companies and a count of how many sit in your market.
Personas
The people you sell to inside each company, split into the economic buyers who sign off and the champions who make the case internally, with every job title they go by.
Problems and solutions
The problems each buyer faces, paired with how you solve them, set out by industry and persona.
Social proof
Your client logos and results, set out by what was achieved in each account and matched to the industry and persona they’re most relevant to.
Offers
The next step each buyer is invited to take, with value of its own: a review, a benchmark, a diagnostic, a peer session or a calculator. Each one is worded and tested for the buyer type it’s offered to.
Campaigns
Targeted campaigns running across email and LinkedIn in the names of your salespeople, with a cadence set to your sales cycle.
Buying signals
Standard and custom buying signals, each planned step by step: what’s watched, who’s alerted and what happens next. Custom signals open up far more ways to reach a buyer at the right moment, and each one is laid out visually so it can be signed off.
Team
Your sales team, including each person’s role and responsibilities, the email addresses linked to them, the industries and sectors they focus on, and the accounts they own.
02 · Engineering

A modular system built around how your team sells.

There are more than 15,000 specialist sales and marketing tools, and no single platform does every job well. North selects the right tool for each job and connects them into one system around your CRM. Any module can be swapped for a better tool without rebuilding the rest.

Automations do the work between the tools and keep every record current. Every build is custom, because no two sales processes are the same.

DataTAM data buildCustom variablesData enrichmentData refreshBuying signalsSTANDARDNew executive hireFunding raisedHiring activityCUSTOMAnnouncementsNews triggersTender winsTarget accountsICPsPersonasSuppression logicAutomationRouting rulesWorkflow triggersAI agentsInboundInbound lead routingOne-click routingReply handlingMulti-channel outreachNurture sequencesPersonalised messagingSender accountsEmail automationEmail infrastructureLinkedIn automationCRM
Data
The data your salespeople sell from, built for your market and kept current.
Every company in your market (TAM)
Account details your salespeople sell with (custom variables)
Contacts filled in from several sources (enrichment)
Rechecked on a schedule (refresh)
Buying signals
Events that show a buyer may be ready, watched across your whole market and sent to the right salesperson as they happen.
Standard
New executive hire
Key person leaves
Hiring activity
Funding raised
Acquisition or merger
New site or office
Expansion into a new market
High-intent website visits
Engagement with your LinkedIn posts
Replies and connections on LinkedIn
Custom
Listed company announcements
Tender wins
Government contract awards
Audit and regulatory findings
Sector news and incidents
Signals built for your sector
Target accounts
The accounts each salesperson owns, mapped buyer by buyer.
Accounts matched to your ICPs
Every buyer in each account, by persona
One owner per account
No double contact across people or channels (suppression)
Multi-channel outreach
Email and LinkedIn outreach sent in your salespeople’s names, with messaging written for each buyer, never generic AI copy.
Email sequences
LinkedIn sequences
Nurture for buyers who aren’t ready yet
Sending accounts for each salesperson
Domains and mailboxes set up to reach the inbox
Automation
The connections between modules, so nothing is typed twice.
Replies sent to the right owner (routing rules)
A buying signal starts outreach (workflow triggers)
A brief before every meeting
Automated research and admin (AI agents)
Data checks
Inbound
Leads that come in are enriched and sent to the right salesperson with the context attached.
Enriched on arrival
Routed to the right salesperson
One-click routing
Replies handled the same way
CRM
Everything ends up in your CRM, and it stays yours.
One record per account and contact
Your standard fields
The extra details and signals North adds
03 · Run

Ongoing strategy + engineering.

We meet with you every week to set what comes next: campaigns to open new market segments, the follow-up to a webinar or event, new offers, and the team’s own use of Claude for sales. Decisions are recorded as they’re made.

Day to day, North monitors and manages the system, refines the messaging on what the replies say, and swaps a tool when a better one arrives.

WeekChange log
Wk 14New market expansion campaign
Wk 13Enrichment tool swapped
Wk 12Campaign 34 messaging refined
Wk 11New contacts on target accounts
Wk 10Webinar follow-up sequence live
Wk 9New offer in market
Ways to engage

Two ways to work with North.

Both include the go-to-market strategy. The difference is whether North builds and runs the system behind it.

GTM strategy

A short engagement. We work through the go-to-market strategy with you and hold it in the GTM Control Centre. You keep it, with your own login, and can run it with your team or move to the full system later.

GTM strategy + engineering

The go-to-market strategy worked through with you, then the full system designed, built and run by North: data, tools, outreach and the weekly management of all of it. A three-month minimum, then month to month.

Next step

Book a meeting.